12 medical practices rebrand with WellSpan name

WellSpan Health has begun the latest phase of its brand alignment with WellSpan Good Samaritan Hospital and its affiliated physician group to more closely reflect their association with the regional health system.

Starting this month, the health system will transition 12 primary care and specialty care physician practices to the WellSpan brand identity, including new names.

These name changes help create distinction for WellSpan practices within the communities they serve, while also supporting the health system’s goal to make it as easy as possible for patients to access the care they need.

The brand alignment of these practices will continue through this summer with new practice logos, signage, letterhead and other materials. The insurances accepted and services at each of these locations remain the same.

WellSpan Good Samaritan Hospital recently marked its first year since joining WellSpan Health’s integrated health system – a year when it welcomed a new president, opened a new cancer center, added new medical practices, established new partnerships and launched a community wellness program.

WellSpan Good Samaritan Hospital officially became part of WellSpan on July 1, 2015.

Below is a listing of all primary and specialty care practices transitioning to new identities during this brand alignment. For a complete list of WellSpan locations and services available in Lebanon County, visit www.WellLebanon.org.

In the list below, the previous name of the practice is followed by the new name.

ELCO Family Health Center to WellSpan Family Medicine - ELCO

Good Samaritan Digestive Health Specialists to WellSpan Digestive Health Specialists

Good Samaritan Family Practice Center to WellSpan Family Medicine  - North Fourth Street

Good Samaritan Heart and Vascular Associates to WellSpan Cardiothoracic Surgery, WellSpan Vascular Surgery

Good Samaritan Hospitalists to WellSpan Hospitalists

Good Samaritan Oncology and Hematology Associates to WellSpan Medical Oncology and Hematology

Good Samaritan Pediatrics and Good Samaritan Pediatrics – Tuck Street to WellSpan Pediatric Medicine - Cornwall Road and WellSpan Pediatric Medicine - Tuck Street

Good Samaritan Pulmonary Associates to WellSpan Pulmonary & Sleep Medicine

Good Samaritan Surgical Associates to WellSpan General Surgery

Good Samaritan Urology Associates to WellSpan Urology

Good Samaritan West Cornwall Family Practice  to WellSpan Family Medicine - West Cornwall

Good Samaritan West Cornwall Zinn’s Mill Roadto WellSpan Family Medicine - Zinn’s Mill Road